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Course Description
ADVANCED DIGITAL MARKETING TRAINING
If you're looking to expand your digital marketing expertise and tackle more complex campaigns, our advanced course syllabus covers topics such as advanced social media marketing, data analytics, and conversion rate optimization, the latest trends and strategies in online marketing, latest tactics and techniques for driving business growth and achieving online success.
Course Modules
Module 1 - INTRODUCTION TO DIGITAL MARKETING (BASICS OF DIGITAL MARKETING)
Duration: 3 Hours
1. What is Digital Marketing?
2. Evolution of Digital Media
3. Digital Marketing Ecosystem
4. Digital Marketing Process
5. Scope of Digital Marketing
6. Digital Marketing vs. Traditional Marketing
7. Web ecosystem, website, domain, subdomain
8. HTML, WordPress, CMS.
1. What is Digital Marketing?
2. Evolution of Digital Media
3. Digital Marketing Ecosystem
4. Digital Marketing Process
5. Scope of Digital Marketing
6. Digital Marketing vs. Traditional Marketing
7. Web ecosystem, website, domain, subdomain
8. HTML, WordPress, CMS.
Module 2 - BUSINESS ANALYSIS FOR ONLINE MARKETING
Duration: 3 Hrs
1. Business
2. Products / Services
3. Target Customer Profiling, location
4. USP
5. Competition
6. Marketing Objectives & Budgets
1. Business
2. Products / Services
3. Target Customer Profiling, location
4. USP
5. Competition
6. Marketing Objectives & Budgets
Module 3 - WEBSITE MANAGEMENT (UI) – ON PAGE OPTIMIZATION – PART OF SEO
Duration: 6 Hours
1. Domain Management
2. Web Hosting Management
3. Website Index
4. Concept / Positioning
5. Navigation, Layouts, color scheme, fonts
6. Call to action
7. Keywords Research from Google Keyword Planner
8. Creating Mobile Friendly Website
9. Meta tags -- Descriptions, Keywords, Robots, Author, Country
10. Image naming – Image descriptions ALT tag creation
11. Redirection Tags, Heading tags ( H1 to H6)
12. Anchor Text, link title
13. Content writing, SEO-friendly content writing
1. Domain Management
2. Web Hosting Management
3. Website Index
4. Concept / Positioning
5. Navigation, Layouts, color scheme, fonts
6. Call to action
7. Keywords Research from Google Keyword Planner
8. Creating Mobile Friendly Website
9. Meta tags -- Descriptions, Keywords, Robots, Author, Country
10. Image naming – Image descriptions ALT tag creation
11. Redirection Tags, Heading tags ( H1 to H6)
12. Anchor Text, link title
13. Content writing, SEO-friendly content writing
Module 4 - SEO (SEARCH ENGINE OPTIMIZATION) – OFF PAGE OPTIMIZATION
Duration: 8 Hours
1. What is organic search?
2. What is Google Page rank and how to increase it
3. What is Backlinking, Importance of backlinking
4. Directory submissions, forum submission
5. Business Listing, Search Engine Submission
6. Portal Submission, Article submission
7. Press Release submission, Blog posting
8. Social Networking, social bookmarking
9. Increasing website visits through blogging, Social Media
10. Comment writing, Discussion in Forum
1. What is organic search?
2. What is Google Page rank and how to increase it
3. What is Backlinking, Importance of backlinking
4. Directory submissions, forum submission
5. Business Listing, Search Engine Submission
6. Portal Submission, Article submission
7. Press Release submission, Blog posting
8. Social Networking, social bookmarking
9. Increasing website visits through blogging, Social Media
10. Comment writing, Discussion in Forum
Module 5 - GOOGLE AD-WORDS & DISPLAY ADS (PPC)
Duration: 20 Hours
1. Google Ad words Concept
2. Pay Per Click Overview (PPC)
3. Devising PPC Strategy
4. Google Ad-word account Set Up
5. Landing Page—UI / UX, Call to Action
6. Ad Writing Techniques
7. Setting Billing Preferences
8. Setting Up Campaign
9. Managing Different Campaigns
10. Creating Ad Groups
11. Ad writing skill
12. Finalizing keywords -- Keywords, Negative keywords
13. Bid Management—CPA Bidding, Position Preference
14. Optimizing Quality Score
15. Click Through Rate (CTR)
16. Remarketing
17. Display & Video Formats
18. PPC vs. Google Analytics
19. Reporting system
20. Measuring ROI
1. Google Ad words Concept
2. Pay Per Click Overview (PPC)
3. Devising PPC Strategy
4. Google Ad-word account Set Up
5. Landing Page—UI / UX, Call to Action
6. Ad Writing Techniques
7. Setting Billing Preferences
8. Setting Up Campaign
9. Managing Different Campaigns
10. Creating Ad Groups
11. Ad writing skill
12. Finalizing keywords -- Keywords, Negative keywords
13. Bid Management—CPA Bidding, Position Preference
14. Optimizing Quality Score
15. Click Through Rate (CTR)
16. Remarketing
17. Display & Video Formats
18. PPC vs. Google Analytics
19. Reporting system
20. Measuring ROI
Module 6– GOOGLE ANALYTICS & WEBMASTER
Duration: 6 Hours
1. Four Basic Components of Google Analytics Collection, Processing, Configuration & Reporting
2. Data Type: Dimensions Vs Metrics
3. Visitors, Visit, Page views, Events, Time bases Metrics, Bounce rate, Event Tracking
4. Tagging with your site with Google Analytics code, setting up a Google Analytics account
5. Filtering reports for your Business, Different Traffic, Conversion, and User Engagement
6. Reports for Next Strategy
7. Other analytics – Facebook Facebook analytics, YouTube analytics, Twitter analytics.
1. Four Basic Components of Google Analytics Collection, Processing, Configuration & Reporting
2. Data Type: Dimensions Vs Metrics
3. Visitors, Visit, Page views, Events, Time bases Metrics, Bounce rate, Event Tracking
4. Tagging with your site with Google Analytics code, setting up a Google Analytics account
5. Filtering reports for your Business, Different Traffic, Conversion, and User Engagement
6. Reports for Next Strategy
7. Other analytics – Facebook Facebook analytics, YouTube analytics, Twitter analytics.
Module 7- SOCIAL MEDIA MARKETING (SOCIAL MEDIA OPTIMIZATION)
Duration: 8 Hours
1. What is Social Media & its impact on business
2. Face Book -- Building & Managing Fan base, Promotional Strategy
3. Facebook Marketing
4. Types of Facebook ads, Facebook ads Vs Google Ad words
5. Leveraging LinkedIn’s Professional Network
6. How to use LinkedIn for lead generation for B to B Business
7. Twitter, Instagram as a Marketing tool
8. YouTube Marketing
9. Slide share, Flicker, Google+, others.
1. What is Social Media & its impact on business
2. Face Book -- Building & Managing Fan base, Promotional Strategy
3. Facebook Marketing
4. Types of Facebook ads, Facebook ads Vs Google Ad words
5. Leveraging LinkedIn’s Professional Network
6. How to use LinkedIn for lead generation for B to B Business
7. Twitter, Instagram as a Marketing tool
8. YouTube Marketing
9. Slide share, Flicker, Google+, others.
Module 8 - EMAIL MARKETING & MOBILE MARKETING
Duration: 4 Hours
1. Email Marketing Tool / Email marketing software
2. Creating Account for Email Marketing
3. Email Lists/data
4. Email Content – Relevance, Timing, Incentive, Creative, attributes
5. Designing Emailers, Email template model
6. Rolling Out Emailers
7. Finding Subscribers to Emailers
8. Setting up the account for Bulk SMS
9. Naming the Campaign & SMS
10. SMS Content
11. WhatsApp Marketing
1. Email Marketing Tool / Email marketing software
2. Creating Account for Email Marketing
3. Email Lists/data
4. Email Content – Relevance, Timing, Incentive, Creative, attributes
5. Designing Emailers, Email template model
6. Rolling Out Emailers
7. Finding Subscribers to Emailers
8. Setting up the account for Bulk SMS
9. Naming the Campaign & SMS
10. SMS Content
11. WhatsApp Marketing
Module 9 - AFFILIATE MARKETING
Duration: 2 Hours
1. Introduction to affiliate marketing
2. Models of affiliate marketing
3. How to generate and convert leads
4. Guide to success.
1. Introduction to affiliate marketing
2. Models of affiliate marketing
3. How to generate and convert leads
4. Guide to success.